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New Coke was a debacle. It’s back. Blame Netflix’s Stranger Things

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Coca-Cola Co. is using one of its biggest failures as a marketing tool, bringing back New Coke for a limited time in a cross-promotion with the Netflix science-fiction horror series Stranger Things.


The third season of Stranger Things is set in 1985, when a new formulation of Coca-Cola triggered a consumer backlash and led to the return of the original version shortly thereafter. New Coke will appear in several episodes, and a limited run of retro-inspired cans of the 1985 recipe will be available starting May 23 on Coca-Cola’s merchandise website, cokestore.com. It won’t be sold in regular retail stores.


Set in the 1980s, Stranger Things is about a group of middle-school students in small-town Indiana who confront monsters arriving from an alternate dimension known as the Upside Down. Coca-Cola products, ads and logos have appeared on the show more than a dozen times since its first season.


Coca-Cola executives said the soda company hasn’t paid Netflix for product placement but has provided products for the show’s use. In preparation for the thriller’s third season, executives invited the crew to visit Coca-Cola’s Atlanta archives to study New Coke packaging, memorabilia and ads. Coke will pay a licensing fee to sell bottles and cans of regular Coke and Coke Zero Sugar carrying the Stranger Things logo.


“We are not taking any money for this,” said Barry Smyth, Netflix’s head of global partner marketing, on the placement. Mr. Smyth said there won’t be any old TV ads featuring New Coke’s pitchman, Bill Cosby, in Stranger Things. Mr. Cosby is currently in a state prison outside Philadelphia after a jury found him guilty of sexually assaulting a woman in 2004.


The catastrophic 1985 reformulation of Coca-Cola had an enduring impact on the beverage company, deepening a culture of caution that became known as New Coke syndrome. Chief Executive James Quincey, who took the top job in 2017, has been pushing his staff to shake off that fear of failure and take more risks. In February, the company introduced its first new flavor of Coca-Cola in more than a decade.


New Coke will be handed out free during the week of June 3 to ticket buyers at the World of Coca-Cola museum in Atlanta and will be dispensed free from an upside-down vending machine set to appear in several cities, starting May 23 in New York.


Source: The Wall Street Journal

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Porinju Mariam Jose Theatre List in Kerala

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Porinju Mariam Jose is a Malayalam-language action thriller film directed by Joshiy and set to premiere on August 23, 2019. Joju George, Chemban Vinod Jose, and Nyla Usha are playing the lead roles. Joshiy is directing a film after a gap of four years. Joshiy, a master craftsman, is a project that hopes to make newcomers the main character.

Porinju Mariam Jose Theatre List in Kerala

Porinju Mariyam Jose Theatre List

Porinju Mariam Jose Official Trailer

Source: satyamvideos

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Akshay earns more than Jackie Chan, Bradley Cooper; Forbes list in pics

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#10 Will Smith ($35 million)

#10 Will Smith ($35 million)


1 / 10


 



#9 Paul Rudd ($41 million)

#9 Paul Rudd ($41 million)


2 / 10


 



#8 Chris Evans ($43.5 million)

#8 Chris Evans ($43.5 million)


3 / 10


 



#6 Adam Sandler ($57 million)

#6 Adam Sandler ($57 million)


4 / 10


 



#6 Bradley Cooper ($57 million)

#6 Bradley Cooper ($57 million)


5 / 10


 



#5 Jackie Chan ($58 million)

#5 Jackie Chan ($58 million)


6 / 10


 



#4 Akshay Kumar ($65 million)

#4 Akshay Kumar ($65 million)


7 / 10


 



#3 Robert Downey Jr. ($66 million)

#3 Robert Downey Jr. ($66 million)


8 / 10


 



#2 Chris Hemsworth ($76.4 million)

#2 Chris Hemsworth ($76.4 million)


9 / 10


 



#1 Dwayne Johnson ($89.4 million)

#1 Dwayne Johnson ($89.4 million)


10 / 10


 


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Nayanthara would be joining hands for a new project with director Milind Rau

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Lady Superstar Nayanthara, who has a different big deal in the pipeline, including Darbar, Bigil and Sye Raa Narasimha Reddy, will before long be seen in Milind Rau’s directorial. The chief is known for helming Aval. The going for the film is in progress.
More intriguing than this untitled project will have the pooch that assumed a significant role in Yogi Babu’s Gurkha. A dependable source affirmed this to indianexpress.com.  “The makers were quite particular in casting the dog that has become the talk of the town,” added the source.
Further, we hear Vignesh Shivn may produce this yet-to-be-titled film. However, an official confirmation is awaited.

In Tamil, Nayanthara’s last release was Kolaiyuthir Kaalam, directed by Chakri Toleti. She is additionally a piece of Nivin Pauly’s Love Action Drama, which is said to be a side project of Vadakkunokkiyantram. The 1989 Malayalam dark satire was composed by Sreenivasan. Milind Rau, a former assistant of Mani Ratnam, made his Kollywood debut with Kadhal 2 Kalyanam.

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