In an effort to establish itself as a major player in the market, the meat, and seafood brand Fipola has appointed renowned actress Nayanthara as its brand ambassador, the firm announced on Saturday.
Officials from the corporation said that in the upcoming months, a brand-new television ad and a multi-platform campaign featuring the actress would be shown. “The brand aims to attract the meat and seafood lovers of India by assigning one of the most talented and dynamic personalities like Nayanthara. Cinema has always been the heartbeat of India and food lovers can easily connect with their favourite movie star,” Fipola founder and CEO Sushil Kanugolu said in a press release.
He claims that as of July, the company ran 100 locations throughout the nation’s south.
On being made the brand ambassador, Nayanthara said, “I believe in what the brand stands for and their promise of delivering the freshest meat and seafood to customers. I am extremely happy to be associated with Fipola as it is fast becoming a household name in the South and look forward to a long and productive partnership with the brand.”