When superstar Lionel Messi ends his long association with Barcelona and emotionally leaves Newcomb, the Spanish league giants will lose not only their best player, but also a large percentage of the club’s revenue. Brand finance firm consulting firm Bara has said it will lose 7 137 million (approximately Rs 1195 crore).
Assuming barcelonas 77 77 million in sponsorship items, it will lose 43 43 million in sales of sporting goods, including jerseys. In addition, the absence of Messi, the face of Barcelona, is sure to be reflected in ticket sales and prize money. Barcelona is the second largest brand in the world after Real Madrid (66 1266 million). With Messi leaving the team, Barcelona’s brand value will fall by 11%.
‘Messi’s presence in Barcelona has helped the club attract fans, season ticket holders, top players, directors and commercial contractors and win trophies. With his departure, Barcelona’s brand value will plummet. ‘ – Said Theresa de Limus, Director General of Brand Finance Spain.
Earlier, Messi and Barcelona had reached a verbal agreement that they would stay at Barcelona for five years with a 50 per cent reduction in their salary. Messi was to sign the agreement. But to the shock of football fans, Barcelona officially confirmed yesterday that Messi could not be offered a new contract.
Clubs, including Barcelona, are facing a severe financial crisis in the context of Kovid. Players will not be able to spend more than the stipulated amount. Barcelona’s moves to reduce the salaries of other players and transfer some players have not been successful. According to La Liga rules, players can only be paid 70 percent of the club’s annual income. Laporta, the president of Barcelona, has said that Messi was interested in keeping the player, but that La Liga rules prevented him from doing so.
Messi joined Barcelona Academy 21 years ago at the age of thirteen and has never played for another club. Messi has played the most games and scored the most goals for a Catalan club. 672 goals in 778 games. During this time, Messi won several trophies, including 10 Spanish leagues and four Champions Trophy titles.He was ready to leave the club last season but later changed his mind. But Messi was set to remain at Barcelona this season. But La Liga’s contract rules backfired.
Meanwhile, there are indications that Messi will leave Barcelona to join French club PSG. Talks between Messi and PSG are reportedly in the final stages. PSG has already offered a preliminary contract for Messi until 2023. According to the report, Messi’s father, Jorge Messi, is leading the negotiations and Messi will soon accept the deal. Messi was rumored to be coming to Paris the previous day, but fans flocked to the airport to see him, but were disappointed to learn that he was not coming.
Brand Finance estimates that Lionel #Messi’s departure could decrease @FCBarcelona’s brand value by 11%. The club could see €137m knocked off its 2021 valuation of €1,266m and fall down the ranking of the world’s top #footballbrands.
PRESS RELEASE: https://t.co/Gzt94Vnplo pic.twitter.com/QeR4c9JWpU
— Brand Finance (@BrandFinance) August 6, 2021