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Indian rapper Badshah sets viewer record but YouTube isn’t talking about it



Within 24 hours of posting his video “Paagal” to YouTube, Indian rapper Badshah broke a record even Taylor Swift couldn’t touch. The clip, a dancehall romp, was seen 75 million times in one day, eclipsing a mark set by Korean boy band BTS in April.

But then a funny thing happened: declined to credit the Sony Music artist. Since introducing a new way to premiere videos last year, the Google-owned site has trumpeted the setting of every new record, from Ariana Grande’s “thank u next” to Blackpink’s “Kill This Love,” culminating in BTS’s “Boy With Luv.” It even said Swift’s “ME!” set a record for “most-viewed female solo debut.” But Badshah’s feat elicited no response from the world’s most popular online video hub.

Rival executives in the Indian music industry began whispering “Paagal” had benefited from server farms and bots—two tools grouped under “fake views.” But in subsequent days, a different explanation emerged: Badshah and his representatives had purchased advertisements from Google and that embedded the video or directed fans to it in some other way.

The incident has led to scrutiny of what many in the music industry say is a common practice—buying tens of millions of views. When releasing a new single, major record labels will buy an advertisement on that places their music video in between other clips. If viewers watch the ad for more than few seconds, YouTube counts that as a view, boosting the overall total. Blackpink and Swift, among others, have done it. Badshah just took it a step further, people familiar with the matter say.

The practice creates doubts about the real popularity of these clips and reveals some of the murky ways in which artists and their labels promote their music—especially in emerging markets. YouTube, a subsidiary of Alphabet Inc.’s Google, is now reevaluating the way it judges records, according to two people familiar with the company’s thinking.

Double Standard

Badshah suggested the exclusion was a double standard at YouTube, which was happy to trumpet records from global superstars like Swift and Grande but paused when an Indian rapper unknown in the West employed the same strategy to reach the top.

“We worked hard for this, promoted it worldwide,” Badshah said on Instagram. “I don’t want people abroad to see India like it’s shown in a film like ‘Slumdog Millionaire.’ We are at par with the world. And it’s our time to shine.” Badshah, whose real name is Aditya Singh, has released dozens of singles over the past few years, including many hits from movies, and was ranked by Forbes as one of the 100 wealthiest Indian celebrities.

India is a huge priority for YouTube, which is relying on emerging countries for most of its growth. India is both YouTube’s largest market—some 265 million Indians visit YouTube every month—and home to its most popular channel. T-Series, India’s largest record label, operates the only channel with more than 100 million subscribers.

Dubious view counts are nothing new for Google, which has refunded companies for ads that ran on sites with fake traffic. The problem has been particularly thorny in India, where music companies employ bots and server farms to boost the number of views for a video. Views from a computer or bot are considered illegitimate since no human is actually watching the video.

Many music companies have moved on to ads. Companies can either buy ads that direct viewers to the music video or employ the video in the ad itself. Buying clicks is now so widespread that many artists in India demand a certain number of YouTube views in their contracts.

“They make clear to the label that they expect something,” said Mandar Thakur, chief operating officer of Times Music, a local label.

Indian media executives raised the matter when YouTube Chief Executive Officer Susan Wojcicki and music head Lyor Cohen visited the country earlier this year to introduce a new paid music service, according to people who attended the meeting.

Stream Fraud

While technology executives condemn the use of server farms and bots—known by some as stream fraud—the use of Google’s advertising products to drive views puts them in an awkward position. Viewer records support their contention that YouTube is the most popular music service in the world, and that artists and labels should invest more time and money on the site. YouTube introduced a product called Premieres in 2018 for artists to debut new material.

Google also makes money every time one of these music companies buys an ad, so eliminating the practice would hurt.

But including advertisements in a video’s view count or chart position has negative implications, ranging from bad public relations to angry partners. It also devalues past records, and undermines the credibility of view tallies—one of the bedrock metrics on YouTube. That could, in turn, lead to more government scrutiny, something no one at Google wants.

At the very least, music-industry executives say YouTube should treat these cases consistently across cultures. While Badshah and his label may have pumped up his views by taking advantage of cheaper online ad rates in India, videos for Swift’s “ME!” and Blackpink’s “Kill This Love” also appeared as ads on YouTube. In fairness to Swift, her video had a significantly higher proportion of likes and fewer dislikes, suggesting ads played a lesser role.

Many of the views for these videos were ads, based on the difference between the higher totals listed on YouTube and the number reported to Nielsen, which provides the official counts that generate royalties for record labels and artists. Clearing up what is an ad and what is a view might reveal something else: the real record holder.


Film News

Dayaben’s entry in ‘Tarak Mehta Ka Ooltah Chashma’ again, husband Mayur Pandya told the truth



Dayaben's entry in 'Tarak Mehta Ka Ooltah Chashma' again, husband Mayur Pandya told the truth

There is still confusion regarding the entry of Dayaben aka Disha Wakani in the serial ‘Taarak Mehta Ka Ooltah Chashmah ‘ . Disha Vakani went on to maternity leave in 2017, since which she has not returned to the show. For some time, news has been coming about Disha Wakani’s return to the show, but nothing has been confirmed about it yet. In the past, it was shown that Jethalal talks to Dayaben over the phone and she calls him ‘Tappu Ke Papa’.

Now Disha Vakani’s husband Mayur Pandya has broken the silence on her return to the show. In an interview with the Bombay Times, Mayur said – Disha has not yet decided to shoot full time on the show. Mayur said – Disha has shot some portions of the episode but no solution has been found to the ongoing conversation with the makers.

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Film News

Kareena Kapoor, seeing Kalki Kekalan’s baby bump, said, ‘I looked like a cow’



Kareena Kapoor Wiki, Age, Photos and Family

There was a time when Kareena Kapoor was pregnant and about to give birth to Taimur. However, during her pregnancy, she was still in the discussion about her stylish look. During this, apart from getting the photoshoot done, he also did a ramp walk. Now the period through which Kareena has passed, the actress Kalki Kekalan is going through that period.

Kalki is about to give birth to her first child and this child is from her boyfriend Guy Hershberg. Recently, Kalki arrived as a guest on Kareena’s chat show. Although the conversation in this chat show has not been revealed yet, an unofficial conversation between the two has come up.

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Film News

The two actors in Bollywood wanted to marry Hema Malin



Birthday of Bollywood’s Dream Girl – actress Hema Malini. Hema, who struck many with her beauty and acting, remains popular today. So fans are eager to know everything about them. Fans know the whole journey from Hema Malini and Dharmendra’s love story to marriage. But then there were many actors in Bollywood who wanted to marry Hema Malin. Among them are two actors who were among the leading actors at the time. Popular Bollywood actors Jitendra and Sanjeev Kumar had a strong desire to marry Hema Malini. But Hema Malini married Dharmendra.

Since Sanjeev wanted to marry Hema Malini, he decided to seek help from Jitendra. Sanjay asked Jitendra to convey the matter in his heart to Hema. But then Hema refused to marry Sanjeev. It is said that Hema refused to marry Sanjeev, but he started to like Jitendra. Jitendra and Hema confess their love to each other during the filming of the ‘bride’ movie. The couple’s family had also given permission for the marriage. Jitendra wanted to marry Hema but then he was dating Shobha.

Shobha and Jitendra were childhood friends. When Shobha learned this, he asked Hema to explain to Jitendra. But meanwhile Hema and Jitendra’s family met each other. While the two families were meeting on one side, Hema got a call from Dharmendra and expressed his love for Hema Malini. Before making any decision, Dharmendra asked Hema to meet him once.

It is said that since Dharmendra’s first wife was not willing to divorce him, Dharmendra accepted Islam to marry Hema Malini. Hema’s father V. S. Ramanujam Chakraborty was opposed to this marriage. Dharmendra and Prakash already had four children. Therefore, Ramanujam was strongly opposed to this marriage.

Dharmendra and Hema got married only after the death of their father. Hema’s mother was also opposed to the marriage, but they still married. According to Hema, Dharmendra was the main reason for his attraction. Dharmendra is just as calm and tough as his mother. Hema and Dharmendra are married with two daughters, Isha and Ahana, and both are married.

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