NBC Universal announced Linda Yaccarino as the new CEO of Twitter. The name of the new CEO of Twitter was announced by Elon Musk on Twitter. Linda is head of advertising at NBCUniversal, where she revamped the advertising business for Comcast Entertainment and Media Division. It is known that the appointment will be made within six weeks. Musk, who is stepping down as CEO, may continue as the company’s chairman and chief technology officer. Musk has also stated that he will oversee the company’s operations and system operations. Linda will also serve as CEO of X Corporation, which currently controls Twitter.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
Musk acquired Twitter last October. After this, about 80 percent of the company’s employees were laid off. Meanwhile, most of the brands that had advertised on Twitter withdrew. With this, the advertising revenue fell sharply and the company was in a huge financial crisis. There are also indications that Linda, who worked in the advertising sector, is being appointed as the CEO of Twitter, perhaps to recover the advertising revenue and save the company.