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Deepika Padukone invests in greek yogurt Epigamia, will also endorse brand

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Drums Food International, the parent company of fresh FMCG brand Epigamia, Monday announced a multi-crore strategic partnership with Deepika Padukone, which includes an investment from the Bollywood actress. The actor will also endorse the brand as its brand ambassador and act as a strategic advisor to the FMCG brand


“This investment is an extension of the recently closed series C round of funding led by Verlinvest, a Belgium-based consumer-focused investment firm, Danone Manifesto Ventures, the venture investment arm of one of the world’s leading food and beverage companies, and DSG Consumer Partners, an Asia focused VC (venture capital) fund,” Drums Food International said in a statement.


“Her (Padukone’s) involvement will accelerate the pace of reach for our products,” said Rohan Mirchandani, co-founder, Drum Foods. As part of the deal, Padukone will own equity in Drum Foods. The company, however, declined to share the details of her investment.


Brand Epigamia, on the back of the capital raised and the strategic partnership with Deepika, will now look to expand into new products and enter new cities, it added.


Launched in June 2015, Epigamia is currently available in 20 stock keeping units (SKUs) under greek yogurt, artisanal curd, snack pack, MishtiDoi and smoothies.


It’s parent firm – Drum Foods was founded in 2008 by former Wharton alumni Rohan Mirchandani, chef Ganesh Krishnamurthy, Rahul Jain, and Uday Thakkar. Its products are sold through more than 10,000 retail stores, including BigBasket and Amazon, besides retailers spread across Delhi-NCR, Mumbai, Bengaluru, and Chennai. Over the next two years, the company plans to ramp up distribution to 50,000 outlets across more than 25 cities.


Deepika Padukone made it to the top five of Forbes India’s 2018 list of richest Indians, becoming the first woman to do so. As of 2018, Padukone who endorses over 20 brands had a brand value of $102.5 million, according to a celebrity brand valuation report by Duff and Phelps.


Padukone earns far less than her Hollywood counterparts would but makes up with more than a dozen lucrative endorsements. She currently endorses several high-value brands, such as Coca-Cola, Axis Bank, Vistara, Kellogg’s, Vogue, Tissot, Van Heusen, Tanishq and Nike.


Padukone also has her own label, All About You, for online shopping site Myntra and has backed startups like online furniture rental platform Furlenco, and beauty products marketplace Purplle.

Film News

Porinju Mariam Jose Theatre List in Kerala

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Porinju Mariam Jose is a Malayalam-language action thriller film directed by Joshiy and set to premiere on August 23, 2019. Joju George, Chemban Vinod Jose, and Nyla Usha are playing the lead roles. Joshiy is directing a film after a gap of four years. Joshiy, a master craftsman, is a project that hopes to make newcomers the main character.

Porinju Mariam Jose Theatre List in Kerala

Porinju Mariyam Jose Theatre List

Porinju Mariam Jose Official Trailer

Source: satyamvideos

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Akshay earns more than Jackie Chan, Bradley Cooper; Forbes list in pics

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#10 Will Smith ($35 million)

#10 Will Smith ($35 million)


1 / 10


 



#9 Paul Rudd ($41 million)

#9 Paul Rudd ($41 million)


2 / 10


 



#8 Chris Evans ($43.5 million)

#8 Chris Evans ($43.5 million)


3 / 10


 



#6 Adam Sandler ($57 million)

#6 Adam Sandler ($57 million)


4 / 10


 



#6 Bradley Cooper ($57 million)

#6 Bradley Cooper ($57 million)


5 / 10


 



#5 Jackie Chan ($58 million)

#5 Jackie Chan ($58 million)


6 / 10


 



#4 Akshay Kumar ($65 million)

#4 Akshay Kumar ($65 million)


7 / 10


 



#3 Robert Downey Jr. ($66 million)

#3 Robert Downey Jr. ($66 million)


8 / 10


 



#2 Chris Hemsworth ($76.4 million)

#2 Chris Hemsworth ($76.4 million)


9 / 10


 



#1 Dwayne Johnson ($89.4 million)

#1 Dwayne Johnson ($89.4 million)


10 / 10


 


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Nayanthara would be joining hands for a new project with director Milind Rau

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Lady Superstar Nayanthara, who has a different big deal in the pipeline, including Darbar, Bigil and Sye Raa Narasimha Reddy, will before long be seen in Milind Rau’s directorial. The chief is known for helming Aval. The going for the film is in progress.
More intriguing than this untitled project will have the pooch that assumed a significant role in Yogi Babu’s Gurkha. A dependable source affirmed this to indianexpress.com.  “The makers were quite particular in casting the dog that has become the talk of the town,” added the source.
Further, we hear Vignesh Shivn may produce this yet-to-be-titled film. However, an official confirmation is awaited.

In Tamil, Nayanthara’s last release was Kolaiyuthir Kaalam, directed by Chakri Toleti. She is additionally a piece of Nivin Pauly’s Love Action Drama, which is said to be a side project of Vadakkunokkiyantram. The 1989 Malayalam dark satire was composed by Sreenivasan. Milind Rau, a former assistant of Mani Ratnam, made his Kollywood debut with Kadhal 2 Kalyanam.

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