Unveiling the Magic of Plum Niacinamide Serum for Healthy SkinThe serum’s key ingredients, including 10% niacinamide, rice ferment extracts, and liquorice work synergistically to brighten the skin, clear blemishes and promote a smoother complexion. Niacinamide is a potent topical form of vitamin B3. It serves as an excellent ingredient for moisturising and shielding the skin. Incorporating niacinamide into your skincare regimen is best achieved []