Ehsaan Mohammadi: Shining with his Handicraft Business.

Ehsan Mohammadi, A luxury handicraft designer and his innovative ideas have renewed the way how Persian handicrafts look.

Ehsan Mohammadi was born on 20th August in Tehran. There was Lack of creativity and innovation in the field of Iranian handicrafts, so Mohammadi decided to design some creative luxury handicrafts. He was only 18 when he designed his first creation. He has not only renewed the designs of Persian handicrafts, but also of furniture and home decorations. His designs were unique that nobody had ever seen or has used before which made him stand out of the crowd.

Mohammadi says, “The important thing that has changed and created new works and often produced effective results is creativity. This concept is one of the most basic human mental abilities that makes his individual or collective ideas and actions gain value.” Creativity extends in every aspect of life, whether it be science, arts or other human activities. Creativity is the key that lies under every masterpiece. Commenting on the relation between creativity and development in civilizations Ehsan Mohammadi said, “With a little reflection, it can be seen that what has led to movement, evolution and development in different civilizations from the beginning until now, has been creativity and creative ideas.”

In the world of art, this component has a more special place and position and has provided a suitable background for the creation of lasting works of art. “In our country, along with numerous existing artistic and cultural phenomena, one of the best areas that show the indigenous creativity of the people of this region is handicrafts and traditional arts”, quoted Mohammadi.

He has also bravely talked about the challenges than one faces when entering the global markets of handicrafts, as many countries are selling these at much lower prices which is directly affecting the country’s economics. He strongly feels that there should be branding of Persian carpets before they hit the market which would preserve the cultural value that goes with it and prevent misuse thats gaining prominence globally.

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